Transcript of The FUNdamental FiveCASE-STUDY2 3. Engagement 2. Transparency 4. Innovation & Pace 5. Flexibility I love my club, but it's hard to be and stay involved... Matrix Partners preso! Harvard Business Review How to lower the cost of enterprise sales? 1. Visibility Visibility The Fundamental
Five CASE-STUDY Wrap Up 3. Engagement 1. Visibility 5 Fundamental areas to start thinking about... The Cost to Acquire a Customer (CAC) exceeds the Life Time Value (LTV) a customer brings us. This is my third go-around selling to large enterprises, SkyStream, Kontiki and now Qumu.
I like to explain to you the problem the way I see it, the changes I suggest to avoid making the same mistake again. and Travels to Clients CASE-STUDY3 Research on the Solution room for 4 key slides See the trend? Always meet at lunch? Maybe try a happy hour or an evening program... The Fundamental Five: "Doing the same thing over and over, yet expecting different results, is the definition of crazy." @IndoJacco For more Prezi templates Prezi template created by: Jacco van der Kooij Artwork licensed through: iStockphoto.com CREDITS Enjoy! A New Generation of Rotarian Young Professional 52% of the world's population is under the age of 30... Be honest and upfront
Tell me YOUR Rotary story not a canned response or a pretty pamphlet Now that I'm here... Encourage others to share their stories!
Be creative in your approaches!! Ask me! Pretty Please!
Allow me to network... Now what can I do? People aren't afraid of the new and shiny, they are afraid of what may be lost along the way... Committee meetings during working hours? Katie Ehlis
Rotarian & Generation Y'er 1. Visibility
4. Innovation & Pace
5. Flexibility Google any of the following:
"Community service Dickinson ND"
"Young professional networks Thunder Bay, Ontario"
"Volunteering Duluth, MN" NO Rotary
results! - Are you easy to find?
- Google your club
- Look into how you can leverage search optimization
- Use multiple channels to connect with prospective members! YouTube idea Gone are the.... True engagement comes from networks... We all have different motivators and move at a different pace... and for many of us Rotary is a large part of our lives... But we can't ignore the fact in today's world, the stronger organizations are the ones who innovate, adapt, and work to stay relevant! Is there an option to FaceTime into meetings or events? Do you allow me to give on my own accord or am I forced to give? Some common questions... 2. Transparency 4. Innovation & Pace 5. Flexibility